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ANA Education Foundation
Main Role - Strategist
Product Category - Education
Task: Bring in a new generation of creative, strategic and analytical minds into the world of marketing and advertising.
The Challenge: Gen Z is aware of Marketing & Advertising as a career path, but they need to be convinced of everything it has to offer them – and how our industry aligns with their unique perspectives – before they commit.
Audience: Gen Z, the most creative generation yet.
Insight: Marketing and advertising is where multidimensional Gen Zers can create exponential impact.
Strategy: Invite Gen Z into an industry where they already belong, they just don’t know it yet.
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