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Main Role - Associate Strategist
Product Category - Skincare
Project Timeline - One Week
Task: Create a holiday campaign wrapper to drive sales for Olay bundles.
The Challenge: Finding the perfect gift for someone is impossible.
Audience: Gifters that are trying avoid the awkwardness of giving a bad gift.
Insight: In the past year, who we define our family as, has changed.
Strategy: Show Olay gift-sets as the perfect get for any and all unique people that you are gifting to.
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