Ad Council Sound it Out

The Ask: In collaboration with Pivotal ventures and Ad Council, improve mental health outcomes for middle-schoolers, particularly in communities of color and under-resourced communities.

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The Challenge: Tweens are going through a mental health crisis.

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Audience:  Parents & caretakers of tweens that want to help but don’t know how.

Insight: Talking starts with listening.

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Strategy: Listening is a form of love.