TJ Maxx
Holiday Campaign

Audience:  The "magic maker": She is the one that transforms a home into a winter wonderland, and a gift into a something that makes the recipient feel seen. These are the women who create the magic of the season.

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The Challenge: Whether they write their name on the card or it's a brand thats ad makes them the protagonist, everyone is taking credit for her holiday magic.

 

Insight: The greatest gift is to be seen.

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Strategy: You create the holiday magic, TJ Maxx helps you multiply it. ​