ANA Education Foundation

Task: Bring in a new generation of creative, strategic and analytical minds into the world of marketing and advertising. 

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The Challenge:  Gen Z is aware of Marketing & Advertising as a career path, but they need to be convinced of everything it has to offer them – and how our industry aligns with their unique perspectives – before they commit. 

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Audience: Gen Z, the most creative generation yet. 

 

Insight: Marketing and advertising is where multidimensional Gen Zers can create exponential impact. 

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Strategy: Invite Gen Z into an industry where they already belong, they just don’t know it yet.