Valero Summer Driving Campaign

Background: Americans drive 20% more in the summer months. Each summer, Valero runs a campaign promoting the use of the ValeroPay+ app to consumers when they are on the road most.

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Task: Create a campaign that runs all summer long to drive repeat usage of the ValeroPay+ App (An app that allows user to redeem offers, find stations, and contactless pay at station).

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The Challenge: Nothing kills the vacation vibe like travel costs.

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Audience: Travelers taking it slow– slow traveling is the new trend with travelers road tripping, sight-seeing, and spending more time on their trips. 

 

Insight: Travelers are wanting to travel more and spend less. 

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Strategy: ValeroPay+ savings increase every time, so the more you fill-up, the more you save.